E–Shop@SG knows that you care how information about you is being used and shared, and we appreciate your trust and want you to feel confident in our services and security as it relates to your personal information. This notice describes our privacy policy. By visiting E–Shop@SG, you are accepting the practices described in this Privacy Policy.
Depending on how you use E–Shop@SG, we may ask you to your share personal information with us. Whether you choose to give E–Shop@SG information is completely up to you, but keep in mind that if you withhold some information, you may not be able to use some of our services

REQUIRED INFORMATION
To open a E–Shop@SG account, you must provide your name, address, phone number, and e–mail address.

TRANSACTION INFORMATION
All transactions at E–Shop@SG will be handled by either Cash / Cheque On Delivery (Available Only in Singapore) or PayPal. You should review Paypal's extensive privacy statement before providing them with personally identifiable information.

HOW WE USE COOKIES
When you access this website, E–Shop@SG, or the companies whom E–Shop@SG hire to track how this website is used, may place small data files called "cookies" on your computer.
We send a "session cookie" to your computer when you log in to your account. This type of cookie helps us to recognize you if you visit multiple pages on our site during the same session, so that we dont need to ask you for your password on each page. Once you log out or close your browser, this cookie expires and no longer has any effect.
We also use longer–lasting cookies for other purposes such as to display your e–mail address on our sign–in form, so that you do not need to retype the e–mail address each time you log in to your account.

HOW WE USE THE PERSONAL INFORMATION WE COLLECT
Our primary purpose in collecting personal information is to provide a safe, smooth, efficient, and customized experience. We may use your personal information to:

• provide the services and customer support you request;
• process transactions and send notices about your transactions
• resolve disputes, collect fees, and troubleshoot problems;
• prevent potentially prohibited or illegal activities;
• customize, measure, and improve our services and the content and layout of our website;
• send you targeted marketing, service update notices, and promotional offers based on your communication preferences;

We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.
To help us improve our service and your shopping experience, we sometimes email you newsletters of our services and products, notifications of changes to our policies, and order confirmations. If you do not want to receive any e–mail from us, other than order notifications and receipts, please adjust your "Subscription" preferences by logging into your account.

RESPECTING YOUR PRIVACY
E–Shop@SG will not sell, trade or rent personally identifiable information about our users to other parties, without our users' consent. We do, however, share certain aggregate information about our users to our suppliers, for example, what percentage of site visitors are from North America. This enables us to better serve you by offering the right product at the right time to the right place. We also reserve the right to disclose user information in special cases. For example, when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be infringing the law (or threatening to infringe) or who may otherwise be causing injury to or interference with (either intentionally or unintentionally), our title, rights, interests or property, or those of other web site users, or of anyone else who could be harmed by such activities. We also reserve the right to disclose, without notice to you, personal information in response to a subpoena or other judicial order or when we believe in good faith that such disclosure is required by any law, regulation or listing requirement, or by any stock/securities exchange, governmental or regulatory authority.

HOW YOU CAN ACCESS OR CHANGE YOUR PERSONAL INFORMATION
You can review your personal information and make any necessary changes, at any time by logging in to your account and changing your preferences under My Profile.

CHANGES OF PRIVACY POLICY
We reserve the right to change this privacy policy at any time. However, if any changes do occur, we will publish the changes on our web site. You may choose to continue using our services under your account or close your account.

Policy last updated: Oct 2009